The world of Hypers, one of the largest in the new media ecosystem, has been reimagined by Fol!
While designing the brand’s new logo, we focused on strong, innovative and entertaining communication. We thought of many artists and new talents in the Hypers ecosystem as a star and positioned this star in the logo.
Our choice of typography to reflect the dynamism and modern approach of the brand; He favored the distinctive, legible and modern Jeko.
Jeko font was used in all logos created for Hypers’ sub-brands, as in the main logo. Additionally, the Hypers Star evolved into different forms for each sub-brand.