Pesto is a New York-based financial company that serves as an alternative to bank loans. We designed the new identity and web interfaces of Pesto, which differentiates itself with its innovative approach and modern solutions.
The brand identity, which we designed with a vibrant color palette, conveyed the feeling that Pesto has an energetic, living and bold world. The other corporate identity materials were supporting elements of this world. In order to maintain the integrity of the brand, we designed the website in line with the new brand identity.Visit website