From the Traces of Anatolia to the World of Ruggi…

The brand identity we designed for Ruggi is based on a contemporary interpretation that brings Anatolia’s deep-rooted visual heritage into modern life.

At the heart of the identity lies the “hands on hips” motif, which holds a significant place in Anatolia’s traditional weaving culture. Drawing inspiration from this motif—which symbolizes abundance, productivity, and feminine power—we designed a logo unique to Ruggi. By simplifying and reinterpreting the motif’s characteristic form, we transformed it into a symbol that reflects the brand’s free-spirited, colorful, and distinctive world.

In addition to the logo, we incorporated various traditional Anatolian motifs into the visual language of the identity. Rather than using these motifs as-is, we reimagined them through color, form, and composition, blending them with Ruggi’s contemporary and energetic character.

The resulting identity creates a visual world that references the past without being confined to it. While preserving the richness of traditional rug culture, it highlights the freedom, colors, and connection to life inherent in Ruggi’s design philosophy.