Efes Pilsen

Better Together’s #YerAç project aimed to give Efes Chubby Bottle a new look, an iconic figure for half a century.

The new-look of this iconic bottle, which has a permanent place in everyone’s minds, was touched by six different designers.

Curated by Volkan Ölmez, Serçe, brought to life with the designs of Berat Pekmezci, Melih Çebi, Meriç Karabulut, Mustafa Gündem and Yiğit Karagöz, #MakeRoom to music, freedom, pleasure and art with its new look.