Midas - Fol


Midas is a new generation investment app that enables easy investment opportunities in Turkey and US stock markets with SPK (Capital Markets Board of Turkey) license. On the path to becoming the most comprehensive investment app in Turkey, Midas has received investments of over 11 Million dollars in a year.

As Fol, we worked closely with the Midas team to set a new direction for Midas’s branding and renew their webpage. We worked on all interaction areas that make up the brand experience such as brand identity, communication design system, animations, illustrations and webpage. With the new typography, color system and design language, we defined Midas as a technological, easy-to-understand and human-centered brand.

To strengthen both the emotional and functional experience of the users, we have designed the website with the brand identity and user experience in focus. As Midas grows, we continue to work closely with them on their communication designs.

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