Popcorn, a brand new venture, is based in San Francisco, operates in the USA, and delivers customers’ grocery shopping in a short time.
As Fol, we undertook the creation of the visual branding for Popcorn, one of the newest players in the market. The primary need was to design a logo for use in both a mobile app and offline materials. Our design team designed the logo of the brand as the overlapping brand characteristic; dynamic, playful and colourful structure. Different shapes changes behind the logotype, which reflects the dynamic character of the brand while the wide colour alternative highlights the different and colourful structure of the brand. After the creation of the logo, We prepared a versatile identity for all interaction areas, which creates the brand experience.
The new identity was applied to Popcorn couriers’ clothes, vans, carrying bags and many other items. In addition, to billboards for offline channels, we prepared conceptual works on posters and brochures to strengthen the emotional and functional experiences of the brand.Download App